It only takes a quick scroll through Instagram to see that the Covid 19 pandemic is already changing the face of fashion. Our feeds are peppered with sweat sets, lounge wear and the newest addition, face masks.

Even at this stage, a shift in the fashion industry is apparent, but what is next? I want to explore how the future of fashion might change in light of this pandemic, which in the US at least is turning out to be thankfully much less than we had planned; but much more than we expected from an economic standpoint. So, what does this mean?



What We have Learned


This has been a time for reflection, assessment and thought. A new normal will emerge, and we are all part of its creation, so what have we learned?


About who we are: Do we want to be independent or be led in our lives

About our joint Commitment: How we join together and follow rules

About our Ingenuity: How we work to solve problems

About our Independence: How we define and defy authority

About our Security: how we buy into fear and deal with stress


In the end, history will show us how we handled this challenge, but one thing we know for sure we will have more to look back on you the next time.

The New Face of Fashion


How will fashion change? None of us really know, but here are some thoughts…

Quality over quantity. We will buy less but spend more on higher quality staples.


Fashion trends will slow down and be swapped for minimalism, capsule dressing and classic styles.


Will we see a rise in digital stylists, as shoppers seek advice from a socially safe distance?


As a nod to social distancing, will designers be playing around with hats, masks and capes?


The fashionable masks and gloves industry, here to stay? It looks that way.

It was well said by Angelo Flaccavento about the fashion industry; “this crisis is an opportunity to edit down the superfluous, to regain our long-lost soul “.

Un-Masking Creativity


If there is one fashion item to come out of the Covid 19 pandemic and define the aesthetic around the world, it´s the face mask. It looks like fashionable face masks are destined to become part of everyday fashion and we´re already seeing designers releasing their creative, revamped versions.


I am not a fan of being muzzled, so if I´m wearing a mask, it´s got to be a pretty one.

I´ve seen some gorgeous creations by Denver designer, Brooks Ltd. and there´s a beautiful face mask collection from Curriedmyrrh. I showed them off on a fun-filled day with my photographer, the talented HKCamerface, exploring the lakebed, discovering an abandoned Teepee and having lots of fun whilst, of course, maintaining social distancing.

These women, and so many others, have shone bright during these times and I have loved seeing the creativity, the invention, the resilience, the support, the beauty, the passion and the love from our fellow females. Thank you.

DIY No Sew Face Mask


If you haven´t had a chance to buy a face mask yet, you can DIY solution from home. We found this mask tutorial online and gave it a go for fun. Oh, the things you do for the Gram! HKCameraface and I had such a laugh.

My Attempt – Oh how we laughed

Not a fan of the plastic wallet visor? Here is another no sew face mask option, with a video walk through; all you´ll need is a scarf.

A New Normal


Covid 19 is changing the face of fashion and the industry’s reaction to the pandemic is quite apparent, but none of us know what the long-term future holds. I for one am taking positive lessons from this, holding onto what is important and looking forward to seeing the new normal we create from here.


I hope you enjoyed this share. It´s some fashion for thought. Until the next time….

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